Fearless Business Live · ATOMICON Fringe Day · Manchester — 1 July 2027

Live on stage · No slides
Real businesses take the hotseat and get coached in front of the whole room. Robin Waite puts founders on the spot to fix what's broken, charge with confidence and double their income with half the clients.

Your host
Four-time author · Founder, Fearless Business
Robin has spent over a decade in the room with founders who would rather guess than be asked. On the Fringe stage he does the direct thing: names the pattern, asks the hard question, and turns it into a decision you can make today.
What you take away
The exact questions Robin asks, mapped to your own business so you can run the hotseat yourself.
Watch a real offer and a real conversation get rebuilt in front of you, not in a deck.
Leave naming who you sell to and the one sentence that makes them buy.
The people next to you are doing the same thing. Walk out with contacts, not just notes.
Nothing is pre-arranged. You decide who gets coached.
Anyone who wants the hotseat scans a QR code on the big screen and submits the thing they're stuck on.
Every submission appears on screen in front of the whole room. No filter, no rehearsal.
Everyone votes for the question they most want to see coached. The most voted wins the seat.
Robin coaches that business live on stage for 20 minutes, and everyone watching takes the thinking home.
On the table
We're working on getting a copy of each of Robin's books into every attendee's hands on the day. Not confirmed yet, but that's the plan.



Held as part of ATOMICON Fringe Day in Manchester, the day before ATOMICON on 2 July. The exact room will be confirmed and sent with your ticket.
Doors are open
One morning, one live hotseat, a decision you can act on today. £29 per seat, limited numbers, booking required.
